Tank 277 x Society // Newmarket

a state of the art branding upgrade trial to their new newmarket store and creating a memorable launch.

We were given the responsibility to create the campaign strategy for the Tank 277 Newmarket launch. Our tasks involved creating content, activating a promotion, influencer strategy and management, social posting before, during and after, creating a motivational culture and energy amongst staff and customers, and collaborating with like-minded brands to benefit one another.

The launch drew in a large and engaged crowd from a wide demographic scale. The feedback from the public around the new store fitout, new branding and strategy, and the customer promotion was all really positive and has encouraged Tank to continue with similar rollouts moving forward.